Janet Riccio
Executive Vice President, Chief Integration Officer,
Omnicom Group, Inc.

In her role as Omnicom's chief integration officer on the McDonald's restaurant business, Janet partners with McDonald's senior management on a global, regional and country by country basis in a number of ways:  she facilitates multi-agency collaboration; she mediates differences between agencies and client; she sources Omnicom specialist agencies for specific projects; and she works with her clients on the development of their long term strategic brand vision. Janet has assembled Omnicom teams to tackle several global brand initiatives including balanced lifestyles; measuring return on marketing investment; and sports sponsorship activation.

Prior to Omnicom, Janet was the International Group Account Director on the McDonald's business at DDB Worldwide. Her role included the oversight of the agencies servicing the McDonald's business in 34 countries. Janet was the client management lead on the launch of the "i'm lovin' it" global campaign - McDonald's first global advertising initiative.