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Marketing Matters! How Marketing Drives New Product Development

Moderator, Professor Wes Hutchinson - Stephen J. Heyman Professor and Professor of Marketing, The Wharton School
Guiseppe D'Alessandro - Assistant Vice President, Marketing for the Maybelline DMI, L`Oreal
Philip Durocher - Worldwide Innovation Director, Long Term Oral Care Global Business Development Group, Colgate
Sonia Hounsell - Senior Brand Manager, Stride, Cadbury Adams
Neela Pal - SVP and Director of Business Strategy Group, Arnold
Lisa Walker - Business Director for Wellness, Campbell Soup Company

Trading Up: Capturing the New Luxury Consumer

Co-Sponsored by the Wharton Fashion & Luxury Club
Moderator, William Cody - Managing Director, Jay H. Baker Retailing Initiative
Alexandra Chantecaille - Director of Sales Promotion, Chantecaille Cosmetics
Joel Henry - Vice President of the Reserve Brands Group, Diageo
David McAughan - Senior Director of Strategy and Consumer Insights, Coach
Carol Pasley - Vice President, Ralph Lauren, Global Product Development, L’Oréal
Harry Slatkin- President, Slatkin & Co, President, Home Design, Limited Brands

Engaging the Customer: Optimizing the Retail Experience

Co-Sponsored by the Wharton Fashion & Luxury Club
Moderator, Professor Stephen Hoch - Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Initiative, The Wharton School
Julie Bornstein - Managing Director of Urban Outfitters Direct, Urban Outfitters
Kimberley Grayson - SVP Marketing, Forth & Towne, Division of Gap
Sheryl Roth Rogers - Vice President of Marketing, Mother’s Work

Brand Social Equity: How Companies Deliver Social Benefits While Creating Financial Value

Co-Sponsored by the Wharton Social Impact Club
Moderator, Professor Deborah Small - Assistant Professor of Marketing, The Wharton School
Stacie Bright - Senior Communications Marketing Manager, Unilever
Dean Crutchfield - VP, Director of Marketing, Wolff-Olins
Meegan Denenbery - Marketing and Communications Director, Philly Car Share
Kristen Leone - Associate Marketing Manager, Nature Valley/Small Planet Foods, General Mills
Miriam Zalcman - Manager, Statement & Legacy Jewelry, Tiffany & Co.

Revitalizing a Classic Brand: Protecting Brand Image While Positioning for Future Growth

Moderator, Professor Patti Williams - Assistant Professor of Marketing, The Wharton School
Eric Christianson - Senior Brand Manager, Campbell Soup Company
Douglas Deboer - Lipton Brand Manager, Unilever
Howard Friedman - Director of Marketing Powdered Beverages, Kraft Foods
Jim Hasler - Director of Marketing Development, Clorox
Paul Magill - Co-Head, Marketspace, Partner, Monitor
Kate Price - Brand Director for Smirnoff Vodka US, Diageo

Wharton Faculty Speakers:

Consumer Behavior Anomalies: Understanding 'Irrational' Behavior
Professor David R. Bell

Two Hot Ideas in Marketing: Customer Satisfaction and Social Networks
Professor Dawn Iacobucci

Keynote Speakers:

Morning Keynote Address:


Ashley McEvoy ,
General Manager of McNeil Consumers Division, McNeil Consumer & Specialty Pharmaceuticals

Afternoon Keynote Address:


Michael Polk ,
President, Unilever United Sates and Group Vice President, Unilever

Panelists: