Thursday, October 25, 2007
Pre-Conference Reception, Hors D'Ouvres, Cocktails and Student/Faculty/Alumni Mixer.
The reception is open to students, alumni, faculty and corporate sponsors.
Panelists who will be in town Thursday evening are also welcome to attend.
7:00 pm - 9:00 pm at the Horizons Rooftop Ballroom, Sheraton
Friday, October 26, 2007
| 7:30 am - 8:45 am | Registration (Liberty Ballrooms Foyer) |
| 7:30 am - 10:00 am | Continental Breakfast (Ballroom A) |
| 8:00 am - 8:40 am | Breakfast Chats (Ballroom D) |
| 8:45 am - 9:45 am | Opening Keynote (Ballroom A/B): Judy Hu - Global Executive Director, Advertising & Branding, GE |
| 10:00 am - 11:15 pm |
Morning Panels: Branding Strategies: The Challenge of Going Global and Staying Local (Ballroom C) Health and Wellness: Trends in a Global Marketplace (Horizons Rooftop Ballroom) |
| 11:30 am - 12:30 pm |
Back-to-School Professors: Jerry (Yoram) Wind: Competing in a Flat World (Ballroom C) Roderick M. McNealy: Great Insights = Big Ideas (Horizons Rooftop Ballroom) |
| 12:45 pm - 1:15 pm | Lunch (Ballroom A/B) |
| 1:15 pm - 2:15 pm | Lunch Keynote (Ballroom A/B): Ashley McEvoy - President, McNeil Consumer Healthcare |
| 2:30 pm - 3:45 pm |
Afternoon Panels: Getting Personal: Building Consumer Loyalty in a Crowded Market (Horizons Rooftop Ballroom) Media Panel: Ready to Sweep Out Traditional Media? (Ballroom C) Evolution of Market Research: Finding Consumer Insights in the 21st Century (Philadelphia North) |
| 3:45 pm - 5:00 pm | Career Fair (Ballroom B) |
Note: The schedule above is subject to change.
Top