David Reibstein

William Stewart Woodside Professor, Professor of Marketing, The Wharton School, Moderator

Dave has been on the Wharton Faculty for more than two decades. He had previously taught at Harvard, and been a visiting faculty at Stanford, INSEAD, and ISB (in India). He has written six books and dozens of articles, and has been featured in Fortune and Business.

He was the Vice Dean of the Wharton School, and Director of the Wharton Graduate Division. has consulted or run management seminars in over 40 countries. In 1999-2001, he took a leave of absence from academia to serve as the executive director of the Marketing Science Institute. He was the co-founder of the first product search engine, Bizrate/Shopzilla, and was also on the founding board of And1, a basketball apparel company, as well as, on the board of XMPie, which was sold to Xerox. Additionally, he has served on numerous other boards and advisory boards.

Sylvia Lin

Associate Director, Global Oral Care Long Term Innovation, Colgate-Palmolive

Sylvia is the Associate Director for Global Oral Care Long-Term Innovation. She is responsible for identifying trends, technologies, and new oral care business opportunities for Developing Markets.

Sylvia has been with Colgate over 6 years, beginning with the Global Marketing Development Program, then working in US Company on Simply White Gel and Colgate's at-home whitening business. Sylvia then moved to Guangzhou, China, where she led new product development for the premium portfolio of toothpastes in China.

At Wharton, Sylvia majored in Marketing and participated in the Global Consulting Practicum in Chile. She was also the DVP – Community Service and was active in the Marketing & Volleyball Clubs. Sylvia interned at Procter & Gamble, and prior to business school she worked in Finance & Internal Consulting at General Electric.

Susan Piotroski

Partner, Accenture

Susan is a Partner with Accenture's CRM Practice and leads the Marketing & Customer Strategy Group. She has directed market strategy efforts for leading companies across a wide range of industries including both business-business and business-consumer markets with an emphasis on communications and technology. Susan is highly skilled in the use of advanced customer research and statistical modeling techniques in support of market/customer strategy development. Previously Susan was a partner at Mercer Management Consulting and also led a Customer Strategy Group at iXL Enterprises. Susan received her BS from Pennsylvania State University and her MS and Ph.D. in Quantitative Psychology/Applied Statistics from the University of Pittsburgh. She has presented at national conferences and published on the topics of market and customer strategy.

Francesca Stobbe

Manager, Disney

Francesca Stobbe currently manages the learning aid toy category for Disney Consumer Products. In this role she interacts with licensees to spearhead the product positioning and branding initiatives for this category. Previously she reviewed all of the Global and the North American regional deals for Disney Toys.

Prior to business school Francesca worked for PricewaterhouseCoopers in their management consulting practice in Los Angeles, New York and Switzerland.

Francesca holds an MBA from the Wharton School of Business and an MA in International Studies from the Lauder Institute. She received her BA in International Relations from UCLA along with Minors in German and Business.

Lynda Wallace

Vice President, Global Topical Health Care, Johnson & Johnson

Lynda is a 17 year veteran of Johnson & Johnson where she is currently Vice President, Global Topical Health Care business, including brands such as BAND-AID® Brand, NEOSPORIN®, PURELL® and BENGAY®. Prior to her current position, Lynda served in Johnson & Johnson's diagnostics, medical devices and consumer products divisions, in operations management, business development, marketing, and general management. She holds a degree from the University of Delaware in political philosophy, and an MBA from Wharton (Executive MBA Class 19), where she was a Palmer Scholar. Lynda is the founder of Abangoh Children's Project, a foundation that supports orphaned children in Cameroon, Africa, and lives in Madison, NJ with her daughter.

Rob Warren

Senior Vice President, Global Tequila, Diageo

Beginning his career with the Seagram Company as a Trade Research Analyst in 1978, Rob rose through the ranks first in sales, then in marketing on brands such as Seagram's VO, Captain Morgan, Chivas Regal, Crown Royal, and new product Innovation. Over the years, he has held senior positions in the US, Europe and Africa in brand marketing, global sales and general management. For the past two years, Rob has served as SVP of Global Tequila for Diageo in New York, leading the development of Jose Cuervo and Don Julio for the US and globally. Rob has been married for 28 years and has three children. The dog is six. He plays the guitar, banjo, racquetball and golf, by skill rank.

David Bell

Associate Professor of Marketing, The Wharton School, Moderator

David Bell is an Associate Professor at the Wharton School, University of Pennsylvania. He teaches marketing management and marketing strategy in the MBA and MBA for Executives programs. Bell is a recipient of the Miller-Sherrerd MBA Core Teaching Award, MBA Core Curriculum Award MBA, and MBA for Executives Excellence in Teaching Awards (East and West). He also teaches custom executive education programs for clients including AXA, AVIVA, Rohm and Haas, Shell Oil, and Toyota.

David's research focuses on quantitative analysis of consumer behavior, retailing practices, and spatial diffusion. Research on these topics has appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Marketing Science, Management Science, Quantitative Marketing and Economics, California Management Review, and Sloan Management Review. He is a three-time finalist for the John D.C. Little Award for the best paper published annually in either Marketing Science or Management Science. He is also a recipient of Frank M. Bass Outstanding Dissertation Award.

David is a Senior Editor for Manufacturing and Service Operations Management and on the editorial boards of Journal of Marketing Research, Journal of Retailing, Marketing Science, and Foundations and Trends in Marketing. He holds a Ph.D. from the Graduate School of Business at Stanford University, an MS in Statistics from Stanford, an M.Com (1st class honors) and B.Com from the University of Auckland.

Kelly Berrie

Business Director, Wellness Innovation, Campbell Soup Company

Kelly Berrie is the Business Director leading the Wellness Innovation team for Campbell Soup Company. She has held several roles in her nine-year tenure in Campbell's brand management, both on base business and innovation on a variety of brands including, Prego Italian Sauce, Pace Foods, and SpaghettiOs. In support of the company's vision of nourishing people's lives, she launched SpaghettiOs Plus and Prego Organic wellness sublines, improved the wellness profile of many products, and is now leading the sodium reduction and wellness strategy for US Soup.

Prior to her brand management roles, Kelly earned her MBA at Temple University while working at Campbell's in the packaging development group. Prior to Campbell's she worked for Kimberly-Clark Corporation in Packaging Engineering and earned a B.S. from Michigan State University's School of Packaging.

Kelly is originally from Michigan, and currently lives in New Jersey with her husband Sean and her three daughters: Caela, Emma, and Alexis.

Sharon Fox

Director of Marketing, Beverages, Kraft Foods

Sharon Fox is Director of Marketing, Beverage Scale Initiatives, at Kraft Foods.  In this role Sharon focuses on sustainability initiatives and digital marketing to help drive innovation. She also is responsible for beverage cross category programming including multicultural marketing, CRM, and GoodEatingGoodLiving.com.  Prior to Scale Initiatives, Sharon led the Crystal Light business where she passionately drove the reinvention and contemporization of the Crystal Light brand. She was instrumental in leading the development and launch of the Crystal Light On The Go functional beverages line and in delivering a robust pipeline.  She delivered double digit revenue and operating contribution growth in '06 and '07.

Prior to Crystal Light, Sharon led the Balance Bar business.  She also managed the Baking and Canning portfolio which includes Baker's Chocolate and prior to that worked across the Post Cereal business unit on brands including Post Raisin Bran and Post Fruity Pebbles Cereal.  Sharon joined Kraft in 1999.

Sharon also has a strategy background, working as a management consultant at Oliver Wyman from 1993 -1997.

Sharon received her MBA from Harvard Business School and her BSE in Industrial Operations Engineering from the University of Michigan.  She lives in Westchester, NY.

Brian Graybill

Director of Marketing, Tostitos, Frito-Lay

Brian Graybill is currently Director of Marketing at Frito-Lay with direct responsibility for the Tostitos Brand. Prior to the Tostitos Brand, Brian was leading Frito-Lay's Health and Wellness Strategy and Communication.

Brian has over 10 years of Brand Management and Marketing experience. In his 7 years at Frito-Lay, Brian has worked on the Lay's, Doritos, Cheetos, Tostitos, Ruffles, Fritos, and Miss Vickie's Brands. He worked on these brands in various capacities including traditional Brand Management, Innovation, Brand Experience Design, and Health and Wellness.

Brian received his BS degree in Finance at Elizabethtown College (PA) and his MBA from the University of Texas in 2000. He was born in Pennsylvania and now resides in Lewisville, Texas with his wife, Kristen, and his 2 sons, Ben and Max. In his spare time, he loves to play golf and spend time with his growing family.

Ray Joncas

Marketing Director, Shopper Marketing Center of Excellence, General Mills

Ray Joncas is currently Marketing Director of Shopper Marketing at General Mills. In his current role, Ray partners with retail customers to develop programs that target shoppers through the activation of General Mills categories and brands. Ray joined General Mills in 1990, spending five years in the field sales organization prior to pursuing an MBA at The Wharton School. Upon graduation in 1997, he rejoined General Mills and has worked on a variety of brands over the past ten years including Wheaties, Yoplait, Pillsbury, and Progresso Soup. Ray also holds a B.S. degree from the University of New Hampshire. He resides with his family in Edina, MN.

James Wong

Vice President, Business Development, Americas, Unilever

James Wong is Vice President, Business Development, Americas for Unilever. His Unilever career spans roles as General Manager, Shanghai Elida, Shanghai, P.R. China and Chief Operating Office for Slim Fast Foods Asia in Hong Kong. His most recent role was General Manager for the Unilever's USA Beverages, New Vitality & Multicultural businesses.

James also represents Unilever in its USA venture capital investments. James is a member of Unilever U.S.A.'s Diversity Council and is a founding advisory member of the company's Asian Business Council.

James was born in Malaysia and has lived in 9 cities in 5 countries on 3 continents so far. James is a long-suffering fan of the N.Y. Mets and has completed three marathons, including the Philadelphia marathon.

James earned a B.S. in Economics from The Wharton School, University of Pennsylvania in Philadelphia and his M.S. in Management from M.I.T. Sloan School of Management in Cambridge, MA.

Erin Armendinger

Managing Director, Jay H. Baker Retailing Initiative

Erin Armendinger is the Managing Director of the Jay H. Baker Retailing Initiative at the Wharton School. In this role Erin is responsible for forming bonds between students, retail leaders and academics.

Erin joined the Baker Retailing Initiative in July of 2007. Prior to this, Erin was the Manager of Business Process Improvements in the Supply Chain group at Tiffany and Co. Prior to taking on this role Erin was the Category Manager for Tiffany's signature Engagement business and managed a Strategy group in the Merchandising division. Erin began her career in the Financial Services industry. Erin has an undergraduate degree in Economics and International Relations from American University and an MBA from The Wharton School.

Sarah Bennett

Director of Marketing, Movado Group

Sarah has been at MGI since 2005, leading strategic marketing initiatives for the company’s in-house brands. She drives comprehensive marketing planning, including advertising, consumer research programs, point-of-sale marketing, Internet strategy and direct mailings. Prior to MGI, Sarah was Associate Director of Marketing for VOGUE magazine, where she specialized in developing marketing platforms and consumer research. Prior to that, she worked in online business development at DoubleClick, Inc. (now part of Google). Sarah has a BA in Political Science from Bates College and an MBA in Marketing from Columbia Business School.

Dave Cherry

VP Insight, Limited Brands

Dave Cherry, a 1993 Wharton undergrad, currently holds the position of Vice President, INSIGHT at Limitedbrands. Insight is a multi-year enterprise transformation and systems implementation project designed to build the organizational and technical platform to enable significant growth. In his role, Dave is responsible for all aspects of the Finance implementation. This includes technical activities such as business requirements identification, system design/build/test, training, cutover and implementation support. He is also responsible for driving executive alignment within the Finance Working Sponsor Group, comprised of the corporate CAO, CFO and Controller as well as all brand CFOs. Prior to his position at Limitedbrands, Dave spent 7 years in management consulting working on SAP implementations, shared services reorganizations, e-business strategies, and systems selection projects.

Dominic De Vetta

Senior Vice President of US Wholesale, Fashion Division, Chanel

Dominic De Vetta is Senior Vice President of the U.S. Wholesale division for Chanel Fashion, where he is responsible for managing the Ready To Wear, Accessories and Shoe businesses sold through Chanel's various retail clients, including Chanel Boutiques, Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. Before this, he was running the Fragrance and Beauty business for Chanel in the UK, Canada, Mexico and South America, where he helped to reposition the brand's distribution through fewer, better high-end Department Stores. He has also worked for L'Oreal and Procter and Gamble and took his masters degree at Oxford and his MBA at Insead in France. Dominic is originally a Londoner but now feels like a native New Yorker.

Meredith Epstein Goodman

Director of Marketing, Molton Brown

As Director of Marketing of Molton Brown USA, Meredith Epstein Goodman is responsible for developing marketing, communications, and education programs for Molton Brown's North America distribution. In North America, Molton Brown is distributed through its own six emporia and online ecommerce site in addition to high-end specialty retailers and hotels.

Prior to joining Molton Brown, Goodman was the Director of Sales, Marketing, and Education at Vincent Longo, a make-up artist color cosmetics brand, where she launched over 200 new SKUs, oversaw new chain rollouts, designed merchandising fixtures, and managed product assortments.

Before entering the world of luxury beauty, Goodman was a management consultant at strategy consulting firm The Parthenon Group and subsequently held marketing and business development positions at two technology start-up companies.

Goodman earned her B.A. from Dartmouth College in mathematics and music and her MBA from The Wharton School with a focus on marketing and operations information management.

Nicole Howard

Director of Product Development, Clinique, Estee Lauder

Ms. Howard is currently the Director of Product Development for Clinique, and a marketing professional with a keen intellect and deep understanding of global markets. Ms. Howard is a 2005 graduate of the FIT master's program, and holds a Bachelor of Arts degree from Vassar College in Economics, with a minor in French language. At Vassar College, she was elected to membership in the International Honor Society of Economics, Omicron Delta Epsilon. She was awarded the prestigious SUNY Chancellor's Award in Student Excellence upon graduation from FIT. Ms. Howard has traveled as an alumni representative with us to Japan and China, and accepted a Fragrance Foundation Award (Fifi) for her work on the Origins brand. She was also the recipient of the "Rising Star" award from the Fashion Group International. She has served as a Board member for the Young Executives Committee for Cosmetic Executive Women, and on the young executives advisory board for the Fragrance Foundation.

Keith Niedermeier

Visiting Assistant Professor of Marketing, The Wharton School, Moderator

Keith E. Niedermeier has been a visiting assistant professor of marketing at the Wharton School, University of Pennsylvania since 2004. He received his Ph.D. in social psychology from Michigan State University in 1999 and spent five years as an assistant professor of marketing at Penn State University. Prior to going into academics, Dr. Niedermeier worked in advertising for a large Midwestern firm specializing in the automotive industry and business-to-business marketing.

Dr. Niedermeier directs and teaches Introductory Marketing at the undergraduate level and also teaches Consumer Behavior at the undergraduate, MBA, and Ph.D. level. Keith has been recognized as an outstanding teacher, receiving the prestigious Wharton MBA Excellence in Teaching Award in 2005, the Whitney Award for Undergraduate Teaching in 2006, and was one of eight nominees for the Wharton Anvil Award in 2007.

Professor Niedermeier has taught specialized executive education sessions to firms such as Merrill Lynch, Janney Montgomery Scott, and AXA/Equitable. He regularly teaches executives sessions on branding and behavioral finance. Additionally, he is currently the president of the American Marketing Association, Collegiate Chapters Council. Dr. Niedermeier has consulted for General Motors, Proctor and Gamble, Hartford Life, ESPN, and the U.S. Floral industry, among others.

His research focuses on the psychological elements of consumer decision-making. His specific research interests involve mental simulation, counterfactual thinking, regret, and the role of possessions in consumers' self-concept. Dr. Niedermeier has published in the Journal of Personality and Social Psychology, Journal of Public Policy and Marketing, Psychology and Marketing, Organizational Behavior and Human Decision Processes, Journal of Applied Social Psychology, and several other journals and conference proceedings. Dr. Niedermeier is also the co-author of a book on longitudinal categorical analysis.

Michael Lamb

Associate Principal, McKinsey & Company

Michael is an Associate Principal in the New York office of McKinsey's Global Media, Entertainment and Information Practice. Since joining the firm four years ago, Michael has specialized in marketing and strategy issues for a number of media, entertainment and telecommunications companies; select experience includes: Designing a new offer portfolio for a U.S. MVNO, developing the acquisition and cross-sell strategy for an MSO, identifying and piloting marketing and sales improvement tactics for an incumbent print directories publisher, improving the customer targeting and segmentation marketing capabilities of an Internet Services Provider in the U.S., developing the tools and capabilities for multi-product prospecting for a large Direct Mailer in the U.S., identifying and proliferating best practices in sponsorship sales and media rights negotiation for a U.S. professional sports league, and working with 6 major sports franchises to apply an analytic approach to ticket pricing.

Prior to joining McKinsey, Michael spent three years in the internet advertising industry as Co-Founder and Director of Product Development for Poindexter Systems (now [X+1].com), an internet advertising services start-up in New York City.

Michael holds an M.A. in Mathematics, with distinction, from the University of Oxford and a B.A. in Applied Mathematics, cum laude, from Harvard University.

Erin Matts

Group Director of Strategy, Digital, OMD

Erin has worked in the media planning business for over 8 years, with a focus on digital and emerging technologies. As Group Director for Strategy, she manages media planning strategy and execution for key clients primarily in the retail and CPG categories, including Hershey's, Lowe's Home Improvement, and Frito-Lay brands. She brings a high level of experience in analysis and measurement of ROI and other retail metrics, most recently in measuring the effect of online media to offline sales.

Prior to OMD, she worked at Wieden + Kennedy NY on the ESPN/ABC business, and Novo/Blue Marble/Semaphore Partners (now part of MediaVest) on Continental Airlines.

Eileen Mulloy

Associate Publisher, CondéNet

Eileen Mulloy is the Associate Publisher of Epicurious.com and Concierge.com at CondéNet. In this role, Eileen manages the sales teams for both websites and assists in the creation of multiplatform creative programs for advertisers. Integrated programs that she has helped develop often include online, in-book, mobile, video and event integration. Prior to this position Eileen served as Advertising Director and as the Consumer Product Director at CondéNet.

CondéNet is the leading creator of upscale lifestyle brands online that build upon the heritage of the prestigious Condé Nast magazines. The company publishes award winning online properties in the categories of food (Epicurious.com), travel (Concierge.com), fashion (STYLE.com and MEN.STYLE.com) and technology (Wired.com).

Prior to joining CondéNet, Eileen served as Regional Advertising Director at WebMD and at OnHealth Network Company. She received her B.S. degree at Northeastern University and graduate degree at New York University. Eileen resides in New York City.

Elizabeth Poon

Regional Brand Development Manager, Unilever

Elizabeth Poon is the Regional Brand Development Manager responsible for Unilever's Skin Cleansing Portfolio. In this role, she tailors new product and consumer-targeted innovations for the North American market for brands such as Dove, Axe, Vaseline, Caress and Suave. This brand portfolio has brought many media innovations to the marketplace. Dove's “Evolution” spot which was launched on YouTube, won the prestigious Palm D'Or in Cannes this year.

Along with her experience in Personal Care, Elizabeth has also worked in Unilever's Foods division. She managed core businesses as well as launched new platforms. While working on Country Crock Side Dishes, Elizabeth's team partnered with television programs and online properties to drive new product awareness.

Prior to Unilever, Elizabeth worked as a consultant in McKinsey's Greater China practice.

In her spare time, Elizabeth enjoys running by the Hudson River and balancing on her head as many a yogi do. She also leads a very enthusiastic group of Unilever Wharton alumni in recruiting efforts at THE school.

Elizabeth earned a B.A. in Economics from Wellesley College and her M.B.A. from the Wharton School, University of Pennsylvania.

Shiva Rajaraman

Product Manager, YouTube

Shiva Rajaraman is currently a Product Manager at YouTube. He is responsible for designing and launching new advertising formats and programs, including the recently announced YouTube InVideo ads. Shiva is also focused on helping partners small and large monetize their video content. Shiva has worked in product management and consulting roles at a variety of companies in the marketing analytics space solving marketing, advertising, and distribution problems.  He's also a strong advocate of using video and web technologies to empower non-profits to market their mission or preserve a voice. Shiva has a BA from UC Berkeley and an MBA with Honors from the Wharton School, University of Pennsylvania.

Peter Fader

Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School, Moderator

PhD, Massachusetts Institute of Technology, 1987; SM, Massachusetts Institute of Technology, 1985; SB, Massachusetts Institute of Technology, 1983.

Research Areas: Using behavioral data to understand and forecast customer shopping/purchasing activities across a wide range of industries such as consumer packaged goods, e-commerce, financial services, and music (online and offline). Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the common behavioral patterns that exist across these and other seemingly different domains.

Current Projects: Building a variety of predictive and explanatory models for electronic commerce (e.g., forecasting models for website usage and purchasing behavior), the music industry (e.g., understanding the role of pre-launch orders in generating album sales), and consumer packaged goods (e.g., models of new product trial and repeat purchasing patterns).

Academic Positions Held: Wharton: 1987-present (named Frances and Pei-Yuan Chia Professor, 2003).

Armeen Gould

Vice Preseident, Retail and Shopper Insights, Sorensen Associates

Armeen has 20 years experience in marketing and consumer research, working with the retail, durable and consumer packaged goods industries. He has worked closely with marketing, merchandising, category development, new product and sales at Hershey, Coca-Cola, Whirlpool, and SAAB Cars USA. His background also includes working with Spectra Intelligent Targeting using ACNielsen Homescan Panel and Media data.

Armeen began his career in Marketing Research in Washington D.C. where he learned his craft in the world of political polling and understanding the psychology of the American voter at Wirthlin Worldwide. He then moved into marketing and market research at SAAB Cars USA where he helped this niche automobile company build its presence in the US market.

Armeen spent 3 years in the consumer packaged goods and food service business in marketing research at Coca Cola. During his time at Coca Cola he applied observation research, video ethnography and consumer immersion research to improve merchandising and brand identity for Coca Cola in quick serve and casual dining restaurants. Armeen continued to sharpen his consumer marketing and research skills while working with Hershey's as an on-site Spectra representative where he helped Hershey's marketers improve effectiveness of their marketing activities.

In 2004 Armeen joined Sorensen Associates to head the TNS Sorensen Eastern Region. Armeen has worked with dozens of manufacturers and retailers to improve brand, category and store performance. Recent clients include Circuit City, Hasbro Toys and Games, Tyson Foods, Johnson & Johnson, Pfizer, Heinz, Del Monte, Pepsi, and Kraft Foods.

In addition to a Masters in Marketing, Armeen has a degree in International Economics and Economic Development from the Johns Hopkins University.

Ed Kuehnle

President, Catalina Marketing Services, Catalina Marketing Corporation

As president of Catalina Marketing Services, a division of Catalina Marketing Corporation, Edward Kuehnle has general management responsibility for generating domestic retailer and manufacturer support of new products, channels and innovations in Catalina Marketing's core business. He is also charged with strategically aligning the 23-year-old behavior-based marketing company with new business trends, as well as further developing it as an industry thought leader.

Since joining Catalina Marketing in 2005, Kuehnle has since led Catalina Marketing Services into new channels, including the installation of the Catalina Marketing Network® in its first chain drug store, mass merchandiser and convenience store. He also played an integral role in transforming the company's core black and white communications to full-color, full-graphics prints. Throughout all these initiatives, Kuehnle has been successful in getting continued and increased support from Catalina's retail and manufacturer partners.

Kuehnle brings nearly 30 years of consumer packaged goods and pharmaceutical industry experience to Catalina. Prior to joining Catalina, Kuehnle held the position of president, then Group President, Information Resources, Inc., North America where he spent six years as a key player in building the company. Kuehnle was also instrumental in managing the transition of ownership, communicating and implementing the organization's new vision and developing a financially sound reorganized structure.

Kuehnle's other executive leadership positions focused in the areas of general management, sales and marketing, and business development for organizations such as Pharmacia, Bristol Myers Squibb, Wyeth Corporation and Coopers & Lybrand. His previous industry experience covers HBC, OTC, Food and Healthcare product categrories.

Kuehnle earned his Bachelor of Science in Management/Marketing from St. Joseph's University.

Steve Nollau

Partner, Brado Cuneo Nollau

Steve Nollau has an extensive consumer marketing background on both the client and agency side. In addition to 17 years of major advertising agency account planning experience, which included managing the Budweiser brand for DMB&B, Steve has held the positions of VP Field Marketing for Taco Bell Inc. and VP Marketing for McDonalds Corp. Steve is a principle of Brado Cuneo Nollau (BCN) a strategic marketing agency located in St. Louis. BCN specializes in creative strategy, brand positioning and new product development (both domestically and internationally) for clients like Anheuser-Busch, Home Depot, Coca-Cola, Merck, Pfizer, J&J and Cadbury Schweppes.

Dan Salzman

Vice President Marketing Research for Consumer Healthcare, Johnson & Johnson

Dan is a 10 year veteran of Johnson and Johnson where he is currently Global Vice President Marketing Research for the Consumer Healthcare Company. Prior to his current position, Dan served in assignments of increasing responsibility within Johnson and Johnson's consumer sector including assignments with the Personal Products Company and the McNeil Consumer Healthcare Company. Prior to joining Johnson and Johnson Dan was employed by Kraft Foods and the Quaker Oats Company in various capacities within their respective marketing research functions.