Wharton Marketing Conference 2008 - Accelerating in Change

Welcome to the Wharton Marketing Conference 2008

In 1904, the Wharton School became the first business school to offer a marketing curriculum, and the school has vigorously maintained its position at the forefront of marketing studies during the past century. The Wharton School now has the largest, most cited and most published marketing department in the world.

The Fifth Annual Marketing Conference will bring approximately 500 faculty, students and leading experts from the marketing field together under the theme "Accelerating in Change." This year's conference will feature keynote speakers and panel discussions focusing on how companies use marketing strategies to respond to market uncertainties, particularly changes in economic, environmental, political, and consumer conditions. "Back to Class" Sessions, led by Wharton Marketing Professors and highlighting cutting edge research, will also be a part of the day's events.

The Wharton Marketing Conference is intended to serve as an integral forum for the marketing community within and beyond Wharton, providing access to the latest trends and research in the field, as well as an opportunity to build personal and professional networks.

Accelerating in Change

This conference will focus on how companies use marketing strategies to respond to market uncertainties, particularly changes in economic, environmental, political, and consumer conditions.

Panels