Wharton Marketing Conference 2008 - Accelerating in Change

Agenda

Thursday, November 6, 2008 - Pre-Conference Cocktail Event

This event is open to students, alumni, faculty, panelists, and sponsors.
Hors d’oeuvres and cocktails will be served.

7:00 PM - 9:00 PM at Les Bons Temps
114 South 12th Street, between Sansom and Chestnut
Philadelphia, PA 19107
 Click here for map

Friday, November 7, 2008 - Conference

7:30 am - 8:45 am Registration (State Room)
7:30 am - 10:00 am Continental Breakfast
8:00 am - 8:40 am Breakfast Chats (Ballroom Balcony)
8:45 am - 9:30 am Breakfast Keynote (Grand Ballroom):
Michelle Goodridge - VP of Strategic Marketing, McNeil Nutritionals
9:30 am - 10:00 am Guest Speaker (Grand Ballroom):
Andrew Robertson - President and CEO, BBDO Worldwide
10:00 am - 10:15 am Break
10:15 am - 11:15 am Concurrent Morning Panel Discussions:
Panel 1: Creating Business Value through Socially Responsible Marketing (Red & Clover Rooms)
Panel 2: Applying Creative Marketing in New Campaigns, Platforms and Channels (Rose Garden, 19th Floor)
11:15 am - 11:30 am Break
11:30 am - 12:30 pm Concurrent Back-to-School Sessions:
Back-to-School 1 (Red & Clover Rooms):
How Long Can the Good Times Last in China?
Professor Z. John Zhang & Professor Marshall Meyer

Back-to-School 2 (Rose Garden, 19th Floor):
Network-based Marketing: Identifying Likely Adopters Via Consumer Networks
Professor Shawndra Hill
12:30 pm - 12:45 pm Break
12:45 pm - 1:35 pm Lunch (Grand Ballroom)
1:35 pm - 2:20 pm Afternoon Keynote (Grand Ballroom):
Mark Addicks - Chief Marketing Officer, General Mills
2:20 pm - 2:35 pm Break
2:35 pm - 3:35 pm Concurrent Panel Discussions:
Panel 3: Thriving in Times of Challenge by Increasing Efficiency, Values and Customers (Red & Clover Rooms)
Panel 4: Leveraging and Maximizing Sports Marketing Partnerships in Today’s Economy (Rose Garden, 19th Floor)
Panel 5: Targeting the New Luxury Consumer in a Flat World: Identifying Opportunities for Growth in a Global Luxury Market (State Drawing Room)
3:35 pm - 3:50 pm Break
3:50 pm - 5:00 pm Career Fair (Conservatory, 12th Floor)

Note: The schedule above is subject to change.