Wharton Marketing Conference 2008 - Accelerating in Change

Mark Addicks

Chief Marketing Officer, General Mills

As Senior Vice President, Chief Marketing Officer, Mark has overall responsibility for the company’s world-class marketing function and its marketing services organization, G-Com.

In his role, Mark has oversight responsibilities for the company’s global brand-building strategy, including its advertising, promotions, PR, design, packaging, online, licensing, and multicultural initiatives. He also oversees some of the industry’s most recognized equity platforms, including Box Tops for Education and the Pillsbury Bake-Off. Mark also has pioneered several cutting edge propriety marketing ventures.

Since joining General Mills in 1988, Mark has held marketing positions with increasing responsibility in both the Yoplait and the Big G cereal divisions. As Vice President of Big G New Enterprises, he led highly successful new product development efforts, including Frosted Cheerios, one of the most heralded product launches in category history. He also produced ground-breaking results as leader of the venerable Cheerios franchise.

Mark was named Vice President of Marketing Communications in January 2000, and led the successful integration of the General Mills and Pillsbury marketing functions in 2001. He was named Chief Marketing Officer in January 2004, and was promoted to Senior Vice President, Chief Marketing Officer in June 2007.

Before joining General Mills, he led marketing communication programs for Anderson, Clayton & Company, a diversified foods company based in Houston. During the same period, he started and managed three entrepreneurial businesses in Houston.

Mark’s work has been widely recognized with numerous industry awards, both for his innovation and marketing expertise. Advertising Age named him one of the top 100 marketers in 1999, and one of the top 25 Power Brokers in both 2003 and 2004. In addition, he has been invited to guest lecture at some of the nation’s leading business programs, including Harvard, Tuck and the University of Chicago.

He earned a bachelor’s degree in government from the University of Texas in 1978 and an MBA from Harvard University in 1988.

Mark resides in Minneapolis.

Michelle Goodridge

VP of Strategic Marketing, McNeil Nutritionals

Michelle Wang Goodridge is Vice President of Worldwide Strategic Marketing for McNeil Nutritionals, LLC, a Johnson & Johnson company. In this position, Goodridge is responsible for developing and executing the company’s global innovation strategy. She is leading the company’s cross-functional effort to identify and commercialize new strategic platforms consistent with the company’s goal to provide consumers with nutrition based healthcare products that are scientifically proven and medically endorsed. Goodridge also has responsibility for the company’s healthcare marketing strategy and partnerships.

Goodridge joined McNeil Nutritionals in April 2006 from the Johnson & Johnson Consumer Pharmaceuticals & Nutritionals group operating sector, where she was Director of Strategic Marketing for McNeil Consumer Healthcare. She was responsible for developing initiatives to expand the over-the-counter pharmaceuticals pipeline, including the creation of a new ventures team and process which yielded a new $500MM strategic platform for the company.

Goodridge began her marketing career at McNeil Consumer Healthcare in 1997 and spent the last 9 years in marketing positions of increasing responsibility. Her roles included Franchise Director of Marketing at McNeil Consumer Healthcare for IMODIUM®, St. Joseph Asprin®, and NIZORAL® brands. She has also led the company’s Multicultural Marketing team and marketing efforts for Children’s TYLENOL®, IMODIUM® and BENECOL® brands.

Prior to joining McNeil, Goodridge worked for four years in Purchasing and Contract Manufacturing for Procter & Gamble. She received a B.S. in Business Management from The Wharton School at the University of Pennsylvania and a M.B.A. from the Kellogg Graduate School of Management at Northwestern University.

McNeil Nutritionals, LLC, is a global marketer of innovative nutritional products, including SPLENDA® No Calorie Sweetener, SPLENDA® Sugar Blend for Baking, VIACTIV® Calcium Soft Chews, VIACTIV® Multi-Vitamin Soft Chews, LACTAID® Milk and Dietary Supplements and BENECOL® Spreads and Smart Chews. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, is headquartered in Fort Washington, Pa.