Wes Hutchinson’s research focuses on consumer and managerial decision making, particularly the interrelationships among attention, learning, confidence, decision making, and expertise in repeated choice environments. His recent research projects include modeling the effects of visual attention at the point of purchase on in-store decisions using eye-tracking data, developing new measures of consumer responses to advertising, mass customization of product aesthetics, and intuitive statistical reasoning as part of decision making. A past president of the Association for Consumer Research, Professor Hutchinson has published articles in a variety of top-tier journals in business and psychology. He is on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Science, and he has won several academic awards. Professor Hutchinson’s teaching interests include courses in New Product Development (UG and MBA), Research Methods (PhD), and teaching Essentials of Marketing for Wharton’s Executive Education program. He received his PhD in psychology from Stanford University and his BS in psychology from Duke University. Professor Hutchinson consults extensively with companies worldwide, including Verizon, Rohm & Haas, U-Haul, Datatel, Mary Kay Cosmetics and Intel Corporation.
With nearly 10 years of Campbell experience, Oliver leads the company’s flagship line. He recently oversaw the launch of Campbell’s new “Help Grow Your Soup” integrated marketing campaign. The effort will support the Future Farmers of America (FFA) through awareness building and financial contributions, while enhancing consumer perception of condensed soup quality by highlighting wholesome ingredients and the company’s long-standing relationships with family farms.
Oliver has worked across much of the Campbell portfolio, starting with roles in the U.S. Soup Marketing organization including Swanson broth, Campbell's Red & White Cooking soups, Campbell’s Select and new product innovation. In 2003, he took on an international assignment with Arnott's in Australia, where he successfully oversaw the largest segment of the Arnott's Biscuit portfolio.
Oliver earned his bachelor of commerce degree from the University of Natal in South Africa and his M.B.A. degree from Wake Forest University, and has been recognized by Advertising Age as a top marketing professional. He and his wife reside in Philadelphia.
Ms. Hinckley’s current responsibilities include daily management of a broad portfolio of cookie products totaling $650 million in revenue. She represents the Biscuit division on Kraft's Sustainability Committee and leads portfolio's efforts to improve transportation and distribution profile as well as minimize waste. Specifically on Chips Ahoy!, she has spearheaded a key partnership to upcycle used packaging materials into various products to reduce landfill waste. Her previous positions included New Products and Global Marketing. Ms. Hinckley graduated from University of Virginia in 1993 with a bachelor’s degree in Finance and Management Information Systems and graduated from the Fuqua School of Business in 1999.
Rob Kaplan is Manager of Corporate Responsibility at Brown-Forman, producer and marketer of 35 spirits and wine brands including Jack Daniels, Finlandia Vodka, Southern Comfort and Fetzer and Bonterra Wines. He is tasked with developing brand and communication strategies that achieve corporate commitments to reduce social and environmental impacts. Recently, Rob worked on a packaging initiative that cut the carbon footprint of Fetzer wines and helped develop the associated marketing messages. In addition, Rob is working on a corporate strategy to improve performance of marketing responsibly and marketing responsibility.
Rob received his MBA from the Haas School of Business – UC Berkeley, where he studied marketing, corporate responsibility, and social entrepreneurship. Prior to graduate school, Rob was Communications Director for Fight Crime: Invest in Kids California and a political consultant for M&R Strategic Services in Washington, DC. Rob received his undergraduate degree in political communication from the George Washington University.
Rob Michalak is Ben & Jerry's Director of Social Mission & Public Elations. Rob is on the senior leadership team at Ben & Jerry's known as "MOM" -- Managers of the Mission. Rob's role at Ben & Jerry's is to energize and direct the progressive side of the Company based on the values articulated in its Social Mission.
This is Rob's second time around at the Vermont-based ice cream company. He served as Ben & Jerry's "PR Czar" in the company's halcyon growth years from 1989-1998. Rob came back to Ben & Jerry's in his new role in June, 2006. In between his first and second tours at Ben & Jerry's, Rob co-owned a production studio that produced media for companies that practiced caring forms of capitalism. Rob's earliest professional years were spent in radio and television news.
Anne Engelking Smith joined Frito Lay in 2003 after graduating from the Kellogg School of Management. After starting in a brand role, launching Baked! Cheetos and rebranding WOW!, she spent two years in new platform innovation. She then became brand manager for the SunChips brand and launched the Live Brightly campaign, SunChips' first advertising campaign since 1991, and the first campaign to highlight Frito Lay's efforts around environmental sustainability. In her current role, she develops communication strategy around Frito Lay's corporate sustainability programs. A native of Denver, Colorado, Anne enjoys spending time outdoors and practicing yoga.
Neel Premkumar is the Founder and CEO of CreativeHub, a premium talent shop of thousands of creative and marketing professionals, in 100+ countries, with over 50,000 works in its collective portfolio. CreativeHub works with brands and agencies to provide talent and run projects.
Prior to founding CreativeHub, Neel worked in Brand Management at Wyeth Consumer Healthcare, with responsibilities for the $80M Advil Respiratory brand. Neel has also worked in both Category Development and Sales at Wyeth, as well as in Venture Capital, at Osage Ventures.
Neel completed his MBA from The Wharton School of Business, Advanced Marketing Studies from The University of Chicago, and B.S.B.A. from Georgetown University. He is a professional tennis instructor, a Padi-certified scuba diver, and an avid world traveler; with home base in NYC, where he and his wife reside.
Managing creative marketing is a must when you are responsible for an American icon like V8 Vegetable Juice. Greg oversaw the evolution of the award winning “Could’ve Had A V8” campaign to support the effort to create a V8 daily habit. At the same time, he led an expanded partnership with Feeding America (America’s Second Harvest) and launched “Make Every Serving Count,” a national advertising and charity effort that will provide 30 million servings of fresh fruits and vegetables to Americans in need, while promoting vegetable consumption – made easy with every glass of V8 100% Vegetable Juice.
Over his five years with Campbell, Greg has served in multiple roles across soup, sauce and beverage marketing. Most recently, Greg led the brand repositioning of Pace Salsa, including the launch of a unique specialty salsa line to gain new distribution and meet the changing needs of consumers and retailers.
Greg earned his Bachelor of Science degree in economics from Siena College and his MBA degree from the Kenan-Flagler Business School at the University of North Carolina – Chapel Hill. Greg and his wife and two children reside in New Jersey.
Tommy Hillman is an alumnus of the Ross School of Business at the University of Michigan MBA class of 2000, where he concentrated in marketing. Tommy currently works as a Marketing Manager on the Shopper Marketing team at General Mills. During his 8 year tenure at General Mills, Tommy has held a variety of marketing positions within the different divisions of the company, including positions in the Snacks, Pillsbury, Big G, and Bakeries & Foodservice divisions.
Tommy earned his undergraduate degree from The University of Virginia in 1995, where he majored in economics. Upon completion of his undergraduate studies, Tommy joined the Phoenix Home Life and Mutual Company as a Branch Office Manager. He was responsible for the Northeast brokerage operation, which was located in Northern New Jersey.
Born in Hartford, Connecticut, Tommy currently lives in Plymouth, Minnesota with his wife Evelena and his two children, Olivia and Evan. He enjoys playing golf, and spending time with his family and friends.
Ellis Mass attended the University of Pennsylvania, where he earned a both a Bachelor of Arts degree in English from the College of Arts and Sciences, and a Bachelor of Science degree from the Wharton School of Business, with a concentration in Marketing. He later earned an MBA in Marketing from Columbia Business School, where he was honored with the Abe Shuchman Memorial Award in Marketing. Ellis has spent several years in the field of Marketing across multiple industries, helping to build a diverse array of brands and businesses, ranging from American Express and AT&T to Sudafed, Benadryl, and Listerine. Ellis led the very successful U.S. launch of Listerine PocketPaks, one of the largest extensions in the history of the venerable Listerine brand – in fact, Ellis’ work on this launch earned him recognition as one of Brandweek magazine’s “Marketers of the Year” in 2002. Ellis now works for LG Electronics USA, where he is responsible for all consumer communications (including advertising, PR, online, in-store, and consumer activation) for LG’s Digital Appliances division. Ellis lives in northern New Jersey with his wife Ellen (also a Penn grad) and their three children.
David is the Director of Unilever’s Hair brands, a business exceeding $900MM and including such loved Brands as Dove, Suave, and Sunsilk. Before Hair, David spent 8 years on the Axe Brand, launching it into North America in 2002 and building it to its current status as the #1 anti-perspirant/deodorant in the US, a leading male shower gel, and a roughly $500MM brand regionally. On Axe, David led several advertising campaigns, developed 3 brand-created TV shows, developed the Mojo Master video game, and pioneered Axe's viral and in-game marketing. David and Axe have won numerous awards, including Cannes Lions, Guerrilla Marketer of the Year from Brandweek, Ad Age's Top 50 Marketers of 2004, and several Reggie awards for promotions and events.
David Joined Unilever in 1999, also working on Dove and Degree. He also worked for a US Congressman and in economic policy at the U.S. Treasury. David is a 1999 MBA Graduate of Wharton (and a former Wildman) and received a B.A. in history from Yale University.
David, his wife, and 1-year-old daughter live in Chicago. He avidly plays video games and has run 6 marathons.
Kate Stanford is the Head of Marketing for Google's Classifieds & Local industry practice. Kate works with marketers from a variety of industries (including politics, education, real estate, chain restaurants, personals, newspapers, and more) to provide insights into how they can connect with their target consumers through Google's online and offline advertising platforms. She develops research around key consumer trends relevant to the industry segments, works closely with industry associations, and speaks at industry events.
Prior to joining Google, Kate ran strategic planning for classified advertising at the Philadelphia Inquirer and Daily News. In this role, she created, launched and managed new products; developed new pricing strategies; and led organizational change efforts. Prior to the Philadelphia Inquirer, Kate held business development, marketing and production roles at television networks including CNN and Zilo Networks. Kate holds an MBA from the Kellogg School of Management and a Bachelor of Arts degree from Princeton University. She currently lives in New York with her husband and one-year-old daughter.
Violetta Ostafin, project leader, New York, works with clients in the consumer goods and healthcare industries and has advised them on a variety of marketing and sales related issues. Violetta received her MBA from the Wharton School and her MA in International Studies from the Joseph H. Lauder Institute at the University of Pennsylvania. She earned her BS in Applied Economics and Business Administration from Cornell University. Prior to business school, Violetta was an analyst in real estate investment banking, an account manager at Merrill Lynch & Co, and a Fulbright Scholar in Poland. She enjoys traveling, learning new languages, and ethnic and folk dance.
After graduating from the Wharton Business School in 2004, Laura Beech joined the Consumer Card Division at American Express. For the past three years, she has specialized in the luxury consumer. Currently, as Director of Premium Acquisition, Laura leads a team that develops strategic marketing initiatives to attract and engage High Net Worth individuals. Prior to this, she held end-to-end product management responsibility for the Centurion Card portfolio, overseeing Centurion's unique value proposition and leading key pricing and loyalty activities. Previously, while on the Delta Product Management team, Laura ran the portfolio’s branding campaigns and oversaw the launch of an innovative new Card product.
Prior to business school, Laura began her career in children's publishing at Scholastic Inc. and in e-commerce at a Latin American internet company. Laura lives in New York City, and in her spare time enjoys snowboarding, international travel, and off-Broadway shows. She holds a BA in Psychology from Brown University and an MBA from The Wharton School.
David is the Senior Brand Building Director of Unilever’s U.S. Ice Cream Division. His responsibilities include brand building for the Breyer’s, Klondike, Popsicle, and Good Humor brands. Prior to his current role, David was the Brand Development Director for Dressings North America, where he was responsible for the Hellmann’s and Wish-Bone brands. David has also been the Marketing Director for Skippy Peanut Butter and Brand Manager for Spreads USA, managing the Shedd’s Spread Country Crock, Brummel and Brown, and Imperial brands. David holds an MBA from the Leonard N. Stern School of Business at New York University. He received his B.S. in Economics from Cornell University. David was born and raised in New York and currently lives there with his wife Meryl and their two children, Rachel and Joshua. During his spare time, David enjoys golf, tennis, good restaurants, good wine, and playing the Wii with his children.
JoAnne is the Marketing Manager for US Marketing, Underarm Protection (UAP), managing the Mennen Speed Stick Franchise, which includes Men’s Speed Stick, Ladies Speed Stick and Teen Spirit Stick. She is responsible for the commercial marketing of the UAP franchise which includes driving volume and net sales, building brand equity and communication strategies, developing integrated marketing campaigns and managing the brand’s net sales, margin and operating profit. JoAnne has been with Colgate for over 9 years, beginning in 1999 as a Business Analyst, supporting the Home Care division. In 2002, JoAnne joined the marketing organization, where she was responsible for the development of both the concept and product of Max Fresh, the first and only toothpaste infused with mini breath strips. JoAnne graduated from Rutgers University with a MBA in Marketing. There she participated in Trends in Global Marketing in Lille, France and was acknowledged by the North Jersey Chapter of the American Marketing Association. JoAnne also worked as an Analytical Consultant at Information Resources and interned at Ernst & Young LLP.
Angi Rassi is a Marketing Manager at General Mills. Angi has worked at General Mills for 7 years on a wide variety of brands. She has worked on Cheerios, Yoplait New Ventures, Hamburger Helper and 8th Continent Soymilk. Angi is currently the Marketing Manager on the Old El Paso Franchise. She is also the Wharton recruiting manager for General Mills.
Angi is a 2001 graduate from Wharton. While at Wharton, she was the Marketing Club Vice President of Career Development, Marketing 101 TA, Admissions Committee Application Reader and Wharton Global Consulting Practicum participant. Prior to Wharton, Angi was a consultant at Deloitte Consulting in Chicago.
Mark is Director, Retail Product and Acquisitions. In this role, he leads the development of the Chase Exclusives product set and has responsibility for new account profitability and volume goals. His group is responsible for credit cards sold in Chase Retail banks, as well as Chase Auto Finance and Chase Home Finance channels. Mark has been with the bank for over 10 years, beginning with Strategic Planning, where he worked on company mergers, acquisitions, and divestitures. He later had various roles in marketing analysis, marketing operations, and finance. In recent years he has focused primarily on marketing analysis, product development, and product management. He has worked recently in marketing enhancement fee-based products, marketing balance transfer offers, and marketing credit cards to Retail bank customers. Mark received his MBA from Wharton in 1998, where he majored in marketing and finance. Prior to business school, Mark was a Captain in the U. S. Air Force, where he operated satellites.
Terry Lefton writes THE LEFTON REPORT for the SportsBusiness Daily/SportsBusiness Journal and is well-known as the leading sports business reporter. Prior, he wrote for The Industry Standard Magazine, but he is best known for his THE GAME column that ran in Brandweek several years ago. Terry is a Founding Board member of the National Sports Marketing Network (NSMN), and currently serves on the organization’s National Board, as well as the New York City Chapter Steering Committee. He is the regular moderator of NSMN events held in Manhattan.
Paul Bamundo just recently became the head of sports and entertainment marketing for Subway. Prior to taking his new position, Paul spent the past several years as Director of Marketing Partnerships for the NBA. In this role, he managed a diverse portfolio of key clients for the league and for USA Basketball including numerous Fortune 500 companies.
Before his time at the NBA, Paul was a Director of Sponsorship Sales and Marketing for IMG. Although he worked across IMG’s various sports and entertainment business units, Paul specialized in marketing and business development for IMG Fashion with responsibility for sponsorship sales of Fashion Weeks in New York, Los Angeles and Miami.
Paul started his career with Procter & Gamble and then worked in consulting for various firms before and after attending business school including Accenture, PricewaterhouseCoopers and Booz Allen & Hamilton. He is a 1999 graduate of the MBA program at The Wharton School and a 1994 graduate of Cornell University. Paul is a native New Yorker and currently lives in Brooklyn.
In his 10th year in the NFL and sixth season as the Senior Vice President of Business Operations, Mark Donovan is responsible for the business side of the team including all revenue generating, marketing, and branding activities. Mark leads the club's efforts in sponsorship sales and service, television and radio production, retail operations, event acquisition and ticket sales, new media strategy, premium sales and customer service, as well as community and public relations.
Prior to his role with the Eagles Donovan served as the senior director of marketing and sales for the National Football League, and before that, he held the position of director of corporate sales and marketing at the National Hockey League.
Mark also serves on the National Board of Directors of Pop Warner Football, The Police Athletic League of Philadelphia, The Philadelphia Sports Congress and the Greater Philadelphia Chamber of Commerce. In 2005, Mark earned a prestigious national award in 2005 as a recipient of the Sports Business Journal's "Forty Under 40" awards, which honors the 40 most influential sports executives under the age of 40.
A native of Pittsburgh, Mark graduated from Brown University. He also played quarterback and was elected team captain of the Brown Football Team, and upon graduation he signed a free agent contract with the New York Giants. Mark and his wife, Kathleen, have a son, Luke, and a daughter, Maeve.
Lara Price, the 76ers Senior Vice President of Business Operations, enters her 12th season with the organization.
When she was elevated to vice president of marketing in August 1998, Price became one of only 18 female vice presidents in the NBA. After being named the team’s Senior Vice President in August 2001, Price was promoted to her current position in June 2003 and will continue to coordinate the day-to-day activities of the 76ers business operation closely with Sixers President and General Manager Billy King. In her expanded role, Price will also assist in overseeing the team’s marketing and communications department, which includes Communications, Community Relations and New Media, as well as game operations. She also manages the Sixers television, radio and print advertising plans.
The recipient of several awards for excellence in advertising and public relations, Price joined the 76ers in 1996 as director of marketing after serving as manager of team services for the NBA. She also served as director of team services for the Continental Basketball Association.
A native of Boulder, Colorado, Price is a graduate of Colorado State University, where she was also a member of the women’s basketball team. Price resides in suburban Philadelphia.
Shawn Tilger enters his sixth season with the Flyers as Senior Vice President of Business Operations. Tilger is responsible for the day-to-day management of all facets of the organization’s business operations, overseeing marketing, broadcasting, communications, finance, budgeting, community relations, fan development, ticket sales, game presentation, customer service, new media, publicity and merchandising functions. Tilger’s responsibilities also include generating new revenue streams and leveraging partnerships for the Flyers and its parent company, Comcast-Spectacor, and he serves as the point person for personnel from each of Comcast-Spectacor’s entities, including the Philadelphia 76ers, Philadelphia Phantoms, Wachovia Center and Wachovia Spectrum, New Era Tickets and the Flyers Skate Zone.
Tilger brings over 13 years of marketing experience to the Flyers, previously serving as Vice President of Marketing and Director of Marketing for Comcast-Spectacor, overseeing marketing, public relations and sales of family events and concerts at the Wachovia Center and Wachovia Spectrum. Before that, Tilger was Regional Marketing Manager for the Harlem Globetrotters where he promoted the team’s appearances in 38 different markets throughout the United States.
A native of Beverly, NJ, Tilger received an M.A. in Sports Management from Springfield College and a B.A. in Government and Law from Lafayette College. Tilger, his wife, Erika and daughter, Ava, reside in Moorestown, New Jersey.
Amanda Low Trautmann has been in marketing with Johnson & Johnson since graduating from Wharton Business School and the Lauder Institute in 2002.
Most recently, she served as Olympic Marketing Manager for the company’s Global Marketing Group, where she guided numerous consumer, medical device and pharmaceutical brands on how best to leverage J&J’s Olympic Sponsorship in driving their businesses. She was also responsible for growing the company’s partnership with the US Olympic Committee, creating a career development program for US Rowing, running a multi-brand marketing platform in partnership with NBC and iVillage at the US Gymnastics and Track & Field Olympic Trials, and running operations at the J&J Pavilion on the Olympic Green in Beijing during the 2008 Games.
She joined the J&J Olympic team in February 2006, having spent nearly four years in marketing on the REACH® and MONISTA®® brands.
Amanda earned a B.A. from Princeton University in 1996, and lives with her husband in New York City. She sends a special shout out to any Wharton Follies cast and crew in the audience, having been a cast member (‘01-‘02) and Artistic Director (‘02) herself.
Keith E. Niedermeier is a Lecture of Marketing at the Wharton School, University of Pennsylvania. He was previously a Visiting Assistant Professor of Marketing at the Wharton School and spent five years as an Assistant Professor of Marketing at Penn State University. He received his Ph.D. in social psychology from Michigan State University in 1999. Before going into academics, Dr. Niedermeier worked in advertising at a large Midwest firm specializing in the automotive industry and business-to-business marketing.
Dr. Niedermeier has been recognized as an outstanding teacher, recently receiving the prestigious Wharton MBA Excellence in Teaching Award. Additionally, he serves as the president of the American Marketing Association, Collegiate Chapters Division. Dr. Niedermeier has consulted for General Motors, Procter and Gamble, ESPN, and the U.S. Floral industry, among others. Dr. Niedermeier’s research has been published in the Journal of Public Policy & Marketing, Journal of Personality and Social Psychology, Psychology and Marketing as well as several other journals and conferences proceedings.
Patrick Abouchalache is a Managing Director at Roberts Mitani, a New York based global advisory and investment firm. Patrick holds over 12 years of global private equity/venture capital, finance, business development, and consulting experience.
Patrick focuses on the consumer, luxury, retail, and healthcare sectors. Prior to co-founding the Consumer Group at Roberts Mitani, he founded The PEGA Group, a New York based consultancy focused on advising investment firms, entrepreneurs, and senior industry executives.
He previously worked as an investment banker in Salomon Smith Barney's Global Communications Group and its European M&A Group as well as at the International Finance Corporation.
Patrick received a B.S. in Economics from The Wharton School, cum laude, and an MBA from INSEAD. He has lived and worked around the globe and is fluent in French and proficient in Spanish and Arabic. His active community involvement includes New York Cares and other not-for-profits.
Brad has been a part of the L'Oreal Paris division of L'Oreal USA for the past two years, where he has acted as Brand Manager for Age Perfect Skincare and most recently has joined the brand's Strategic Development team, working on new product development, advertising and brand communication strategy for multiple brands within the Skincare portfolio. His previous work experience includes seven years with Gap, Inc. where he held multiple positions in Finance, Strategy and Marketing including three years in the role of Marketing Manager of Customer Strategy for Banana Republic. Brad holds an MBA from the University of California, Berkeley - Haas School of Business and a BS from Boston College.
Cori Galpern, Worldwide Marketing and Advertising Director of Tom Ford International, oversees, manages and executes the global marketing strategies and advertising plans for Tom Ford menswear, eyewear and fragrances. After graduating from Cornell University, Cori began her career as a media planner at Kirshenbaum Bond and Partners and then went onto a role at Calvin Klein as Media Manager. In 1999, Cori joined the Gucci Group, where she became the US Advertising and Marketing Director, responsible for both the media and marketing strategies for Gucci, Sergio Rossi and Bedat Watches. In 2002, Cori became the International Fashion Director of VOGUE Magazine, where she was in charge of Vogue's single largest revenue category. Cori was responsible for developing and selling integrated marketing packages to the world's leading fashion brands. In 2004, Cori became the VP of Corporate Sales at CurtCo Media, an ultra affluent focused media company with brands such as The Robb Report, where she spearheaded multi-brand and multi-platform sales and marketing programs designed to assist luxury clients in reaching the ultra affluent consumer.
FLR was structured to serve the Fashion, Luxury and Retail industries’ need for strategic and inspired branding with creative marketing and communications. Prior to forming FLR, Alex was Senior Vice President of Gucci overseeing worldwide communications, including image, marketing, direct marketing, e-business, advertising and visual. She was also involved with licensing, PR, worldwide-integrated communication initiatives and co-branded ventures. She was instrumental in helping to determine the challenge of maintaining brand consistency, post Tom Ford, as Gucci struggled to find its design leadership. At the group level, she negotiated worldwide contracts and corporate advertising buys across all ten brands, managed licensees and franchisees ensuring compliance with revenue contributions and consistent corporate image and advertising strategies were maintained by collaborating with the CEO of each group brand. She also served as an Executive Officer of the Gucci Group. Prior to joining Gucci, she was the Vice President of Worldwide Advertising at Calvin Klein where she managed international licensees and distributors for more than 25 countries.
An 11+ year veteran of Prada, Randy develops and oversees the execution of all marketing, media and communications strategies for the PRADA and MIU MIU brands.
Prior to joining Prada, Randy was Director of Advertising and Brand Stewardship for Swatch Watches, responsible for marketing and advertising strategy. She was additionally responsible for strategic partnerships, including Swatch’s role as Official Timekeeper for the 1996 Olympic Games.
Her first entrée into fashion, Randy joined Giorgio Armani Corporation in early 1992 to oversee the launch of the A/X Armani Exchange brand and all subsequent advertising and marketing initiatives.
After graduating from Tufts University, Randy started her career as a marketer in the music industry, followed by TV syndication sales and a brief time in account management at a retail-focused advertising and public relations agency.