Agenda

8:30 AM - 9:30 AM Registration
9:30 AM - 10:15 AM Continental Breakfast & Breakfast Chats (Ballroom Balcony)
10:15 AM - 10:30 AM Break
10:30 AM - 11:15 AM Breakfast Keynote: Neil DeFeo (Grand Ballroom)
11:15 AM - 11:30 AM Break
11:30 AM - 12:30 PM The Era of the Empowered Consumer: How Increasing Consumer and Customer Voice is Impacting Brands and Campaigns
(Clover Room) 		Using Innovation to Help Consumers Achieve Their Personal Wellness Goals
(Red Room)
12:45 PM - 1:15 PM Lunch (Grand Ballroom)
1:15 PM - 2:00 PM Afternoon Keynote: Tom O'Donnell (Grand Ballroom)
2:00 PM - 2:15 PM Break
2:15 PM - 3:15 PM Strengthening Brands through Renewing the Value Proposition: Facing Competition in the Shifting Global Economy
(Red Room) 		As Seen on TV? The Evolution of Product Placement in the Viewing Experience
(Clover Room)
3:15 PM - 3:30 PM Break
3:30 PM - 5:00 PM Career Fair (Conservatory, 12th Floor)

Note: The schedule above is subject to change.