| Diamond | Gold | Silver |
|
  
|
     
|
Despite the beginnings of a rebounding global economy, the value proposition of consumer brands continues to face growing challenges in the face of an increasingly discerning customer. Private labels are seeing significant growth in their market share, placing more pricing pressure on companies that are already under greater scrutiny from retailers. To navigate the challenges of the changing economic landscape, companies must continue to find ways to assert their brand value by finding innovative means of connecting with shifting consumer values. This panel will explore how companies are now facing new constraints and how they intend to evolve their competitive strategies to renew their value and emerge from this downturn successfully.
Consumers are perhaps more empowered than ever before, sharing their opinions of products and brands via their blogs, Twitter feeds, Facebook profiles, and beyond. Marketers are learning how this public instant feedback can have both positive and negative impacts on their brands and lead to further consumer engagement. In addition, retailers have had an increasing impact on the ways marketers reach their consumers as new shopper marketing trends emerge. This panel will address the ways in which the newly empowered consumers and customers have unprecedented sway in shaping products and marketing campaigns.
Today’s evolving consumers are concerned with their personal well-being, as well as that of their families and their communities. This trend permeates many aspects of daily life: food and nutrition, personal products, environmental sustainability, healthcare, and more. Consumers are demanding natural alternatives or value-added options to almost every good, and businesses should be able to respond to these requests in order to stay competitive in today’s market. Some companies have even created new healthy living categories, benefiting not only consumers but also the company’s bottom line. This panel will explore how health and wellness trends drive business innovation, personalize the relationship between consumers and companies, and affect corporate responsibility.
As technological innovations provide new platforms for marketers to reach their targeted audience, marketers find themselves in unprecedented times. Reliance on traditional media advertising is lessening as interactive media enables marketers to reach consumers almost anywhere. It has become more important than ever to employ an integrated communication strategy. This panel brings together perspectives from media and entertainment industry experts, along with marketers, programmers, and creators of interactive media.
| Diamond | Gold | Silver |
|
|
|
|