Wharton Marketing Conference 2011

Welcome to the Wharton Marketing Conference 2011

In 1904, the Wharton School became the first business school to offer a marketing curriculum, and the school has vigorously maintained its position at the forefront of marketing studies during the past century. The Wharton School now has the largest, most cited and most published marketing department in the world.

The Eighth Annual Marketing Conference will bring approximately 500 faculty, students and leading experts from the marketing field together under the theme “The Evolution of Marketing: New Decade, New Advances.” This year’s conference will feature keynote speakers and panel discussions focusing on how both CPG and non-CPG companies are adapting their marketing strategies to better engage customers and consumers, leveraging on recent marketing innovations such as digital and social media.

The Wharton Marketing Conference is intended to serve as an integral forum for the marketing community within and beyond Wharton, providing access to the latest trends and research in the field, as well as an opportunity to build personal and professional networks.