Evolution of Marketing in the New Decade
Wharton Marketing Conference 2011
Friday, November 11, 2011
Hyatt at the Bellevue, Philadelphia
Agenda
| 8:15 AM – 8:45 AM | Registration (Breakfast will be served starting at 8:15 AM) |
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| 8:45 AM – 9:00 AM | Morning Kick-Off (Doors close at 9:00 AM sharp) |
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| 9:00 AM – 9:45 AM |
Keynote: Fabian Garcia COO, Colgate-Palmolive |
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| 9:45 AM – 10:00 AM | Break | ||
| 10:00 AM – 10:45 AM | Coffee Chats | ||
| 10:45 AM – 11:00 AM | Break | ||
| 11:00 AM – 12:15 PM | The Future of CPG Marketing: New Horizons and Frontiers | Latest Innovations in Marketing: Where Will These Take Us? | |
| 12:15 PM – 12:45 PM | Lunch Chats | ||
| 12:45 PM – 1:00 PM | Afternoon Kick-Off (Doors close at 1:00 PM sharp) |
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| 1:00 PM – 1:45 PM |
Keynote: Jim Fields Vice President of Strategic Industries Marketing, SAP |
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| 1:45 PM – 2:00 PM | Break | ||
| 2:00 PM – 3:15 PM | Marketing Without Borders: How Non-CPG Industries are Engaging Customers | Social Media: Fad or the Future of Marketing? | |
| 3:15 PM – 3:30 PM | Break | ||
| 3:30 PM – 5:00 PM | Career Fair | ||
Note: The schedule above is subject to change.
