Evolution of Marketing in the New Decade

John Zhang

Professor of Marketing, The Wharton School (Moderator)

Professor Z. John Zhang’s research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry and channel and retail management. Recent work probed the complex, unintended pitfalls of targeted pricing - the process of targeting a competitor’s customers with lower prices - in the fast-moving Internet age. Zhang’s research suggested that while this approach isn’t for every business, it can be an effective tool under the right circumstances. Zhang also provided guidelines to help companies understand when targeted pricing might play an effective role in their marketing strategy.

Professor Zhang’s research has been published in top-tier academic journals including Marketing Science, Management Science and the Journal of Marketing Research. He also serves as Area Editor for Marketing Science, Management Science and Quantitative Marketing and Economics, and has won numerous academic and teaching awards.

Professor Zhang currently teaches Marketing Management to EMTM students, and Pricing Strategies to undergraduate and MBA. He also teaches pricing strategies to executives in China in Chinese.

Professor Zhang received a PhD and MA in economics from the University of Michigan , a PhD and MA in History and Sociology of Science and Technology from the University of Pennsylvania , and a BA in Engineering Automation from Huazhong University of Science and Technology in Hubei, China.

Douglas Brand

Senior Brand Manager, V8 Beverages, Campbell’s

Doug is the Senior Brand Manager of the V8 100% Vegetable Juice and V8 Splash businesses in the US for the Campbell Soup Company. In this role, his key reponsibilities are managing the P&L to deliver topline and bottomline growth for a $400MM+ business, setting brand strategy for consumer communication and new product launches, and managing the media and consumer promotions plan for these businesses.

Doug joined Campbell in August of 2002 and has had roles on V8, Campbell’s Chunky Soup, and Soup Innovation. His key accomplishments include a restage of the V8 Splash line, renegotiation of an agreement with the NFL on Chunky soup, implementation of a dual use (pourovers) stategy on Chunky, and the signing of Jackie Chan to be star of the current V8 campaign.

Previously, Doug was an Assistant Marketing Manager for Pepsi Bottling Group and Sports Marketing Assistant for the University of Maryland. Doug has an MBA from The Wharton School at the University of Pennsylvania and a BA in Economics from Tufts University.

Doug resides in Haddonfield, NJ with his wife and two sons.

Nivedita Chakravorty

Senior Brand Manager, Unilever

Nivi Chakravorty is the Senior Brand Manager on the Unilever sauce portfolio with overall business responsibility for Ragu and Bertolli pasta sauce. She has an MBA from NYU Stern School of Business and an undergraduate degree from Smith College. Prior to working at Unilever, Nivi worked in the media industry covering sales, marketing and licensing for CNN International and Cartoon Network International.

Sylvia Lin

Marketing Director, US Home Care, Colgate-Palmolive

Sylvia is the Marketing Director for Fabric Conditioners and Cleaners in US Home Care. She is currently responsible for the Suavitel, Fabuloso, Murphy, and Ajax brands.

Sylvia has been with Colgate over 10 years, beginning with the Global Marketing Development Program, then working in US Company on Simply White Gel and Colgate’s At-Home Whitening business. Next, Sylvia moved to Guangzhou, China, where she led new product development for the premium portfolio of toothpastes in China. Most recently, Sylvia spent 3 years in Global Oral Care Long-Term Innovation — identifying trends, technologies, and new oral care business opportunities for Developing Markets.

At Wharton, Sylvia majored in Marketing and participated in the Global Consulting Practicum in Chile. She was also the DVP — Community Service and was active in the Marketing & Volleyball Clubs. Sylvia interned at Procter & Gamble, and prior to business school she worked in Finance & Internal Consulting at General Electric.

Lars Merk

Director of Digital Platforms, McNeil Consumer Healthcare

Lars Merk is currently the Director of Digital Platforms for McNeil Consumer Healthcare. In this role he has responsibility for developing new digital marketing platforms that reach the consumer, health care professional and retail customers for iconic brand families including TYLENOL®, MOTRIN®, ZYRTEC®, BENADRYL® and SUDAFED®. Lars has 14 years of sales and marketing experience across Johnson & Johnson companies in the Neurologic, Gastrointestinal and CNS therapeutic areas. Throughout his roles, Lars has focused on finding innovative ways to meet the needs of the patients, caregivers and professionals that use the company’s products and services. This penchant for challenging the industry status quo, has earned Lars a reputation among his peers in the industry as a grounded visionary that delivers results for the brands he works with.

Lars has been an industry leader in leveraging new technologies into customer centric integrated campaigns in both the consumer and the healthcare professional space. A great example of this innovative work includes the 2009 launch of BlackBag™ Medical Resources. This healthcare professional focused, iPhone and web-based application was quickly adapted by over 80,000 healthcare professionals and the pioneering effort was named to the 2009 Ten Best Mobile Apps list by Forbes. Lars’ digital marketing efforts on the CONCERTA® brand were also recognized as the leading pharmaceutical brand in L2’s Digital IQ® index. Lars has also received industry recognition for his work including: 2009 DTC Perspectives Consumer Marketer of the Year, Pharmaceutical Executive Magazine Emerging Pharma Leaders 2011®, Pharma Voice Magazine 2011 Most Inspiring People,

Lars received his BA in both Economics and Government from Connecticut College and is a student at the Thomas Jefferson School of Population Health. He and his family reside in Hopewell Township, New Jersey where Lars volunteers his time for numerous charitable and civic activities including serving as a dedicated blood donor to the American Red Cross where he has donated over 14 gallons of blood in his lifetime.

Janis Fratamico

Director of Marketing, IBM

As the North American director of marketing for IBM’s Global Business Services, Janis Fratamico leads a team of marketing professionals responsible for industry and service line marketing, sales enablement, visual design, and other cross-brand initiatives. She recently led initiatives to maximize relationships and revenues from IBM accounts valued in the hundreds of millions by engaging with the most senior tiers of executive leadership in new and innovative ways. Her contributions have helped IBM continue to thrive in tough economic climates and differentiate IBM’s business through groundbreaking campaigns and programs, including the successful “Smarter Planet” initiative.

Prior to her role at IBM, Fratamico was marketing director for Americas for PriceWaterhouseCoopers Consulting (PwC). She managed a diverse team in marketing, public relations, event management, and advertising, as well as pioneered and managed PwC’s marketing shared services organization. Previously, she served as SAP Marketing Manager for the Americas at KPMG LLP (later BearingPoint).

Fratamico has spoken at multiple ITSMA (Information Technology Services Marketing Association) conferences about relationship marketing, metrics, and insights into IBM GBS best practices. In addition, she is a recent Breast Cancer 3-Day walk participant and is the IBM leader for the Saturday Enrichment Program at Tanner Duckrey Elementary School in North Philadelphia. Fratamico earned her bachelor’s degree in speech communications from Pennsylvania State University.

Jamee Lubkemann

Director of Personal Savings Acquisition, American Express

Jamee is currently the Director, Acquisition Marketing for Personal Savings. In this role, she is responsible for driving deposit growth by developing and executing a cross-channel marketing strategy for Paid and Natural Search, Online Display Media, Direct Mail, Email, Print Media, Affiliate Partners and additional internal channels. Prior to her current role, she spent 2.5 years as Director of Global Coverage Strategy in Global Commercial Card. During her tenure in GCC, she developed the inaugural GCC coverage strategy, launching American Express Merchant Search, a customer-facing on-line resource enabling clients to locate and verify merchant acceptance, and the deployment of the Global Travel Tip Sheet Library, featuring over 130 documents that provide market and/or city specific information for business travelers. She has also held marketing roles within Global Network Marketing & Information in GMS.

Jamee holds an MBA from The Wharton School and a BA in public relations from Penn State University. She currently resides in Hoboken, New Jersey with her husband and two young daughters.

Jeremiah Marble

Product Manager, Microsoft

Jeremiah Marble is a product manager for Strategy and Compete in the Windows Phone Division of Microsoft. Prior to Microsoft, Jeremiah worked for the United Nations, selected to be a Fulbright Fellow at UNESCO headquarters in Paris. There, he led a team to develop Ministry-level software, and conducted field training in French (Senegal, Morocco, and Niger) and English (Bangladesh and Nepal). In 2007, Jeremiah won a Fulbright Scholarship to Costa Rica. Collaborating in Spanish with a former Minister of Energy and the Environment, he researched alternative energy and the economics of climate change.

Previously, Jeremiah worked in Cambodia, Laos, Vietnam, and Thailand as Director of Operations with the social enterprise Digital Divide Data. In his role there, Jeremiah led the DDD operations team of 450 employees. He designed and implemented processes that increased productivity and reduced downtime. In 2004, Jeremiah entered the Peace Corps in the Dominican Republic. Working in Spanish, he founded a community-based organization to meet community energy needs through wind and solar power. He also established a World Bank-affiliated social enterprise providing vocational classes and computer infrastructure.

In 2000, Jeremiah joined Deloitte Consulting, where he specialized in financial services. During a collections refinement for a large retail bank, his team saved their client $5M annually. On another project, Jeremiah coordinated the multi-million dollar brokerage channel consolidation of two global investment banks.

Jeremiah is a graduate of the Lauder program at Wharton, where he earned an MBA and an MA in International Studies. His undergraduate studies were in Computer Science at Columbia University. Jeremiah speaks English, Spanish, and French. He enjoys swimming, biking, running, skiing, and surfing.

Greg Pumilia

Vice President, SAP

Greg Pumilia is Vice President, Demand Generation Marketing in North America for SAP, the world’s largest business applications software company. He has more than 20 years of experience, including strategic market planning, marketing process management, campaign planning, and all facets of execution and analytics.

Greg has played a key role in designing and leading implementation of SAP’s Demand Generation Services model for SAP America, which integrates global marketing initiatives and North American resources and strategy in a regional hub structure. His team supports the delivery of all aspects of campaigns for all segments of the North American market. Under Greg’s leadership, his team increased the company’s focus in core foundational areas, such as use of the Web and Internet marketing on SAP.com\us.

Previously Greg served as Director of Marketing Operations for Field Marketing Integrated Services Group where he developed a full service marketing operations group comprised of campaign management, database marketing, marketing operations, and events teams. He also held positions with SAP as manager, Data Base Marketing and senior data base marketing analyst.

Prior to joining SAP, Greg worked as a senior financial analyst for AUS Consultants in Moorestown, NJ, where he performed corporate valuations and managed financial studies for the purposes of determining fair market value for use in stock option plans, sales negotiations, transfer pricing and cross subsidization litigation.

Greg earned his MBA in Marketing from Drexel University College of Business and Administration in Philadelphia and a Bachelor of Science degree in Business Administration from Bloomsburg University, in Bloomsburg, PA.

Suchitra Srinivasan

Director of Marketing, Pfizer

Suchitra Srinivasan has somewhat of a non-traditional background to participate in a marketing panel. Most of her professional experience has been in strategy and business development roles; however, she has found those skills to be extremely valuable to her marketing role with Pfizer’s US pharmaceutical businesses. For the past four years at Pfizer, Suchitra has led various efforts in consumer-focused innovation, both within and beyond the traditional pharmaceutical business model, stemming from an understanding of unmet consumer health needs. These initiatives range from developing new health solutions to building new marketing capabilities around emerging channels/social media. Prior to this, Suchitra held a role in strategy and business development at Pfizer. Additionally, she has worked with two early-stage consumer/retail internet ventures and as a strategy consultant. Suchitra earned a BS from Cornell University and an MBA from the Wharton School, University of Pennsylvania.

Residing in NYC, Suchitra enjoys tennis, yoga and singing and has recently resumed distance running. When she can accumulate enough vacation, she goes on hiking treks around the world and has hiked in Tanzania, Bhutan, Patagonia and Peru. In addition to enjoying the healthy living aspects of her outside-work pursuits, Suchitra finds that her interests stimulate her creative thinking, energize her to overcome setbacks, and enable introspection in her professional/personal development.

Richard Watson

Co-Founder, Essential

Design catalyst, product alchemist, columnist and Silversmith, Richard Watson is a leading advisor to companies on product innovation and an authority in the field of design strategy. As Co-Founder of Essential, Richard drives innovation in organizations, helping them navigate complex design issues in rapidly changing environments. Watson believes that design strategy is about tangibility, delivering solutions an organization can understand, internalize and act upon. He strives to solve problems and envision solutions that enable organizations get a clear vision about what’s next.

He is a firm believer in the power of collaborative thinking, engaging teams in an interdisciplinary manner, seeking out the right questions that should be asked and guiding how they should be best answered.

Richard speaks on the business power of design strategy, design vision and trends analysis and is an active and extremely accomplished designer of successful, award winning products. His clients include Dell, Pyrex, iRobot, P&G, Altec Lansing, EMC and Puma.

Christophe Van den Bulte

Associate Professor of Marketing, The Wharton School (Moderator)

Christophe Van den Bulte currently teaches Marketing Strategy in the MBA program. He has also taught the MBA and Executive MBA core course in Marketing Management, an MBA elective on Channel Management, undergraduate courses on Marketing Strategy and Channel Management, and PhD courses in Marketing Strategy, Mathematical Models in Marketing, and Social Network Analysis.

His research focuses on two areas: new product diffusion and social networks. Current projects include analyzing the differential effects of spatial proximity and social networks on the adoption and prescription volume of a new drug by physicians; testing Everett Rogers’ theory of how the speed of diffusion varies across products; analyzing how replication accuracy affects the speed of transfer of best practices within organizations; identifying effective network structures for B2B sales teams and buying teams; analyzing social dynamics in customer churn within referral programs; and investigating patterns of product-market entries and product line extensions in the U.S. mutual fund industry.

Professor Van den Bulte is Associate Editor at Marketing Science, the Journal of Marketing Research and the International Journal of Research in Marketing. He also serves on the Editorial Boards of the Journal of Marketing and the Journal of Business-to-Business Marketing.

He received his PhD in business administration from the Pennsylvania State University and his MA and BA degrees in applied economics from the University of Antwerp, Belgium.

Celestine Chua

Founder, Personal Excellence

Celestine is the Founder of Personal Excellence, a community for people passionate about achieving excellence in life. With over 1 million pageviews every month and an audience from over 200 countries, it is one of the top personal development sites in the world and has been featured in international press, including: CNN International, Cosmopolitan, Business Insider, CBS Business Network, Channel News Asia, Asia One, Sun-Herald, The Sunday Age, The Straits Times, among many others.

Celestine understands how to use social media to successfully market and establish a brand. Ever since the launch of her site in 2008, it has achieved consistent double to triple digit traffic growth every month, growing to over 1 million pageviews a month. Her site has grown into a highly trusted and leading authority in its niche of personal development. Celestine writes high quality personal excellence articles and runs successful online challenges at the site, drawing thousands of international participants each time. Her audience are her strongest brand advocates - they are committed to spreading her message to others. Word of mouth, driven by social media, is one of the top growth drivers for her business.

Prior to starting Personal Excellence, Celestine worked in brand management in Procter & Gamble, where she managed the SK-II and Olay brands across Greater China, ASEAN, Australia & New Zealand. She is a graduate from the National University of Singapore with a degree in marketing.

Phil Lam

Principal, Hot Studio

Phil is an industry veteran, having had a hand in groundbreaking work involving everything from e-commerce and social media to computer/console gaming. He heads up our team in the Big Apple.

Philip is a Principal with Hot Studio’s New York office. He is a 20+ year veteran of the information technology and interactive media industries and has played critical roles in numerous ground-breaking initiatives involving personalization technology, e-commerce, social media and computer/console gaming.

Philip began his career as a top-performing analyst and manager for global consulting firms Accenture and Booz Allen & Hamilton, providing technology strategy and systems implementation for Fortune 100 companies. His passion for innovation led him very early into the Internet boom, where he was a start-up member of Art Technology Group and Scient Corporation, and continued beyond with a leadership role at 3D software innovator Yappa Corporation of Japan. In these roles, Philip has delivered business, technology and creative solutions to clients such as Sony, BMG Music, Chrysler, Harvard Business School, and many others.

In addition to his experience in information technology and interactive media, Philip has worked as a producer in the independent film industry. His credits include award-winning full-length narrative feature films as well as a collection of short films produced as an exhibit for a New York cultural museum. Philip is also a board member of dGenerate Films, a digital distribution company representing independent film made by filmmakers in China, and a board advisor to the Philadelphia Asian-American Film Festival.

Philip earned his B.S. in Operations Research from Cornell University and his M.B.A. from New York University’s Stern School of Business.

Rachel Porges

Senior Brand Manager, Unilever

Rachel Porges is the Senior Brand Manager for the Bertolli brand, leading the Frozen business. She manages all product innovation and strategic marketing planning as well as in-market activation, including the social media execution of the brand. Most recently, she launched P.F. Chang’s Home Menu, the biggest launch for Unilever in North America in 2010.

Rachel joined Unilever in early 2007 as an associate brand manager on the Hellmann’s team, where she was involved in the original Bobby Flay Real Food programming — which would have had a great social/word of mouth program…if only she’d known what that was at the time. As the Promise Spreads brand manager, she led the Goodness of Margarine/Big Fat Truth campaign (again, should have known!). Next, she was brand building manager on I Can’t Believe It’s Not Butter!, during which she led the creation and development of the ICBINB! Turn the Tub Around campaign, winning a WOMMY and catapulting the brand to its highest shares in 4 years.

Prior to Unilever, Rachel was at Neutrogena in Los Angeles, CA as an associate brand manager. Earlier in her career she worked in corporate PR - before the days of blogs and tweets. Rachel holds a BS in Mass Communication from Boston University and an MBA in Marketing & Operations from Wharton.

Ramki Srinivasan

Director of Customer Relationship Management, Sears

Ramki Srinivasan has 9 years of experience in the interactive marketing space. He currently serves as Director of Customer Relationship Management at Sears Holdings Corporation. In this role, he manages all one-on-one personalized customer interactions at Sears Automotive with a view towards increasing customer satisfaction and retention. These highly relevant and customized messages are delivered over multiple channels. He also manages loyalty program efforts for Sears Automotive.

Ramki has spent the last 2 years at SHC and was previously responsible for all customer care email communications corporation-wide. He is currently part of the Senior Leadership Program at SHC. Prior to joining Sears, he was product manager at Q Interactive and managed the Email Solutions Group, the 2nd largest product line in the company.

Ramki earned an MBA from the Kellogg School of Management at Northwestern University and holds MS and BS degrees in Computer Science from the University of Illinois at Chicago and the University of Madras respectively.

Robert Meyer

Professor of Marketing, The Wharton School (Moderator)

Robert Meyer is the Gayfryd Steinberg Professor and Co-Director of Wharton’s Risk Management and Decision Processes Center. He is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Professor Meyer’s work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and Management Science. He has served as the editor of Marketing Letters as well as an associate editor of Marketing Science and the Journal of Consumer Research, and currently serves on the editorial review board of several major journals.

As co-director of Wharton’s Risk center, some of Professor Meyer’s recent research has focused on how individuals decide to invest in mitigation against low-probability, high-consequence, events such as hurricanes, earthquakes, or terrorist attacks. Using laboratory simulations Professor Meyer and his colleagues have been able to show that the much-publicized failures of preparation that contributed to the losses from such recent events as the Asian Tsunami and Hurricane Katrina are consistent with a number of hard-wired biases in how people respond to risk. This includes a tendency for people to fail to learn as much as they should from near-misses, and under-invest in instruments whose value can only be realized in the long run. One of the goals of the risk center is to aid the private and public sectors in developing strategies that allow these biases to be overcome.

Professor Meyer recently completed a six-year term as the Vice Dean of Wharton’s doctoral programs. His teaching interests include courses in New Product Management, Research Methods, and Marketing Strategy, which he has taught at the MBA, executive MBA, and doctoral levels. He is also an active participant in a number of Wharton’s executive education programs.

Professor Meyer joined the marketing faculty in 1990 after spending eight years on the faculty of the Anderson Graduate School of Management at UCLA, and two years at the Graduate School of Industrial Administration at Carnegie-Mellon University. He also has served as a visiting professor in the school of economics at the University of Sydney. He received his PhD in Transportation Geography from the University of Iowa in 1980.

Harris Diamond

CEO, Weber Shandwick

Harris Diamond serves as CEO of the Constituency Management Group (CMG) of the Interpublic Group of Companies (NYSE: IPG). The group includes companies in the areas of public relations, public affairs, sports and entertainment marketing, corporate/brand identity and experiential marketing. CMG companies include among others, DeVries Public Relations, FutureBrand, GolinHarris, Jack Morton Worldwide, Octagon, Rogers & Cowan and Weber Shandwick. They provide services on six continents in more than 60 major cities and have approximately 5,000 employees.

Harris is also chief executive officer of Weber Shandwick, the world's leading public relations firm. As part of this role, Harris provides high-level strategic communications counsel to an array of clients. Under his direction, the firm has received numerous industry honors and accolades for its work including being named an “Agency of the Decade” by Advertising Age, the 2010 “Global Agency of the Year” by The Holmes Report, and “International Consultancy of the Year” by PRWeek UK.

Harris is regarded as one of the industry’s leading experts in corporate and industry positioning. He speaks regularly on leadership and reputation around the world. He is a member of the board of directors of the Business for Diplomatic Action, a not-for-profit group focused on how businesses can work together to enhance America’s image abroad, and serves as the vice chairman of the Ronald McDonald House of New York. Harris is also on the board of councilors of the University of Southern California’s Annenberg School for Communication and is a past chairman of the Council of Public Relations Firms, the U.S. trade association for public relations agencies.

Earlier in his career, Harris served as a political campaign consultant, working on U.S. gubernatorial and senatorial campaigns, and advising foreign governments and political parties. He has held senior positions in the public sector. Harris holds both MBA and JD degrees, and is a member of the New York State Bar.

Jim Fields

Vice President of Strategic Industries Marketing, SAP

Jim Fields is Vice President of Strategic Industries for North America Marketing at SAP, the world’s largest business applications software company. In this role, he is responsible for marketing activities targeting SAP’s high growth vertical industries, including Public Services, Retail, Financial Services, and Healthcare.

Jim has more than 20 years of experience in marketing enterprise software and a track record of developing customer-facing programs that generated significant pipeline and revenue for SAP. In his previous role as senior director of Large Enterprise Marketing responsible for the eastern region of the United States, Jim launched several innovative programs, including the strategic marketing model for events that has been adopted globally at SAP. He also conceived of and launched many programs that have been embraced by SAP sales teams as a way to add value in deal negotiations and demonstrate SAP’s customer-centric culture.

Prior to this position, Jim held various leadership roles within the marketing organizations of Unisys Corporation, EMAX Solution Partners/SciQuest, Inc and Adage Systems International/SCT, Inc., (now part of Infor). Jim earned a Bachelor of Arts from St. Lawrence University.

SAP is the world’s largest software solutions provider offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 102,500 business customers in over 120 countries, the company is listed on several stock exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.”

Yvonne Hsu

Director, Colgate-Palmolive

Yvonne is currently the World Wide Director of Body Cleansing. Prior to that, she was the Marketing Director for Home Care Dish. She has been with the company 11 years and progressed through the organization with increasing levels of responsibility in Shopper Marketing for Home Care and Personal Care, new products and platforms for Home Care and Underarm Protection, and on the brand team in Oral Care and Home Care. Prior to joining Colgate in 2000, Yvonne was at Warner Lambert/Pfizer Consumer Healthcare.

Rahul Kadavakolu

Head - International Field Marketing and Branding, Wipro Technologies

Rahul Kadavakolu has over 14 years in the brand management and communications space. He is currently responsible for the strategy and execution of Wipro’s global field marketing, brand and communications program. He has been with Wipro for over 6 years and has held various leadership roles within the strategic marketing function. Rahul has been directly responsible for developing Wipro's field marketing strategy and has been instrumental in setting up the program across geographies globally and helped successfully launch and manage key initiatives under the program.

Rahul joined Wipro from Ogilvy & Mather where he was part of the account management team and was responsible for managing large national and regional brands. He spent close to 10 years in the brand management and communications space before joining Wipro, working with multi-national communication agencies and on several global brands.

Rahul completed his Bachelor’s in Commerce from Loyola College, Chennai, India and also has a post-graduate Diploma in Advertising.

Adarsh Sreekumar

Senior Product Manager, Microsoft

Adarsh Sreekumar is a Senior Product Manager at Microsoft, and leads the consumer marketing and strategy effort for Internet Explorer (IE). In this role, he is responsible for identifying and developing innovative Internet marketing executions. He also heads the worldwide consumer research and insights group for IE, responsible for developing competitive intelligence and targeting models for ad campaigns.

Adarsh joined Microsoft in early 2011, prior to which he worked for McKinsey & Co. At McKinsey, he worked primarily for the technology and retail verticals with a focus on marketing and high-tech strategy. During his time at McKinsey, he worked with many of the top brands in the high-tech, CPG, and sporting goods industries in North America and Asia.

Adarsh received his MBA from the Wharton School and earned his B.E. from BITS-Pilani, a premier engineering college in India.