Wharton Marketing Conference 2013

The New Era of Marketing: Globalization, Analytics, and Choice

Friday, November 8, 2013 • Hyatt at the Bellevue, Philadelphia

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Agenda

8:30 AM – 9:00 AM Registration
9:00 AM – 9:30 AM Breakfast/Coffee Chats
9:30 AM – 9:45 AM Opening Remarks
9:45 AM – 10:45 AM Keynote: Launching a New Brand in the New Era
10:45 AM – 11:45 AM Panel 1:
Building Loyal Customers in the Information Era
Panel 2:
Reaching a Diverse and Segmented Customer Base
11:45 AM – 12:00 PM Career Fair
12:00 PM – 1:15 PM Lunch
12:30 PM – 1:15 PM Keynote: Building and Sustaining a Global Brand
1:15 PM – 1:30 PM Break
1:30 PM – 2:30 PM Panel 3:
Innovative Marketing Campaigns
Panel 4:
Unlocking Customer Value Through Analytics
2:30 PM – 3:00 PM Career Fair/Break
3:00 PM – 4:00 PM Q&A with the Bank of America CMO

Note: The schedule above is subject to change.

Panels