Prospectives
Curriculum
Thought Leadership
Wharton's MBA marketing faculty, the world's largest, most cited, and most published, are constantly renewing their commitment to combine innovative research with real-world results. One notable example is the concept of "conjoint analysis," which revolutionized 20th century marketing by focusing on what to sell in the future, rather than on what appealed to consumers in the past. This powerful tool originated with Wharton marketing professor emeritus Paul Green. The department's traditional strengths are in consumer behavior, decision-making theory, modeling and measurement, and marketing strategy. As an MBA student at Wharton, you will have access to these outstanding professors inside and outside of the classroom. Check out the breadth of the MBA marketing curriculum!