Prospectives
Experience
Experiential Learning
Wharton's innovative curriculum gives students multiple opportunities to get practical marketing and business experience while still in school. Field Application Projects (FAPs) provide teams of 4-5 students the opportunity to apply classroom knowledge by developing meaningful managerial action plans. FAPs develop students' expertise at addressing and framing unstructured problems, for which a single set of techniques or conceptual lenses will not suffice. The Global Consulting Practicum (GCP) is a designed to educate students in the problems of international business and the skills of consulting. Many of the projects are marketing strategy assignments. One example, a South American company was selling private label products but wanted to create a branded offering. The GCP team delivered a branded strategy and assisted with positioning, packaging and brand planning. Thirdly, consulting with the Wharton Small Business Development Center (SBDC) is another option to get hands-on experience. Wharton students consult one-on-one with small businesses in the greater Philadelphia region to help them grow their business. Typical SBDC projects include: developing marketing plans, reviewing and critiquing business plans and developing new markets.