The annual Wharton Marketing Conference - managed by the Wharton MBA Marketing Club - features keynote speakers and panel discussions that focus on major trends in marketing. In addition, the conference features sessions led by Wharton Marketing Professors highlighting their cutting-edge research. This forum is intended to provide the marketing community within and beyond Wharton access to the latest trends and research on current topics in marketing. It also offers an opportunity for recruiters to build personal and professional networks at the breakfast chat and lunches with current MBA students.
One of the Wharton Marketing Club's most popular events is the annual Day on the Job series in which companies invite students to spend a day (or in some cases, half a day) at their headquarters to learn more about marketing at that firm. Attendance is typically limited, so as not to overwhelm the recruiting company. If you are a business school recruiter who is interested in hosting a Wharton Day on the Job at your company, please contact our Day on the Job coordinators.
Students, along with the Wharton Career Management office, organize Treks to various cities across the United States and abroad to visit recruiting companies in that specific region. Students get a glimpse at the company's culture firsthand and recruiters network with potential summer MBA interns and full-time hires. In some cases, a Day on the Job is scheduled to coincide with a Career Trek. If you are a recruiter interested in participating in a Career Trek, please contact our Career Trek coordinators.
Wharton MBA students love to participate in case competitions and many are hosted annually by marketing-oriented companies seeking to recruit top business school talent. We encourage you to consider offering Wharton students a case competition to prove their mettle - and get to know your company. If you are interested in sponsoring a case competition, please contact our Marketing Club board.
The mission of the Wharton Global Consulting Practicum (GCP) is to create a forum in which students of business can apply the concepts, methods and paradigms learned in the classroom with the resources of an extensive professional network to develop strategic and innovative marketing plans for organizations worldwide. By providing students with resources and guidance, the GCP endeavors to create an academic, social and ethically- minded atmosphere which cultivates experiential and dynamic learning, and which produces state-of-the-art results for clients.
The Field Application Project is a program designed to integrate years of advanced study by Wharton MBA students, as they apply what they have learned to the problems of organizations in the community. The project begins with students making project selection in November. The course runs through mid-April. During this time, the student teams devote a total of approximately 200 hours conducting research and analysis in order to research a problem facing the host company. Each team is supervised by experienced Wharton faculty and a 2nd year MBA teaching assistant. The teams consist of 2 teams per project with 4-5 students per team. The project culminates in a detailed written analysis with action recommendations.